NFC APPLIED TO MARKETING BENEFITS Enhancement of the company’s marketing and appeal Differentiation of the product from the competition Increased brand loyalty Offering an innovative customer experience In order to offer an innovative customer...
INNOVATION AND INTERACTIVITY IN TOURISM AND MUSEUMS BENEFITS Participatory and creative experience Visitors interactively involved RFID also intertwines this framework of Tourism and exhibitions thanks to the ability to automatically detect an action or a transit to...
CULTURE AND INTERACTIVE ENTERTAINMENT BENEFITS Participatory experience The user is involved in the path More immediate and direct communicative entertainment modes In the world of educational entertainment and exhibitions, it is crucial to keep the visitor’s...
