In order to offer an innovative customer experience, differentiate itself from the competition, and enhance its brand, a knife manufacturing company has introduced the use of NFC technology as a marketing tool.

How NFC Technology interfaces with marketing..

To achieve this, the choice fell on an NFC tag with an Ntag213 chip in PPS, circular in shape and small in size (20 mm), perfectly compatible with the company’s flagship products.

This transponder, usually selected for its technical characteristics that allow its use in high-temperature conditions, was instead identified by the client as the ideal item for purely aesthetic reasons and the desire to introduce an innovative marketing method to the market.
These motivations highlight the various possible uses of this specific tag, making it extremely versatile.

The client’s choice to opt for this type was – as mentioned – strongly guided by the aesthetic characteristics of the tag, fully in line with those of their product on sale. The robustness and reliability of the knife perfectly match those of the NFC tag, just as its black color, elegant custom print, and small circumference blend seamlessly with the black velvet fabric of the case.

From a functional point of view, it allows the user an innovative experience with a simple gesture.
After activating the NFC on their phone, by bringing the device close to the Black Disky, users can view details and exclusive content about the product, activate the warranty, access news related to the company’s life, and contact customer servicet.

The use of NFC technology has thus proven to be the ideal solution to enhance the company’s marketing, differentiate itself from the competition, and offer the end user a unique experience, allowing them to have all the necessary information at their fingertips with a simple gesture.